The 37th annual Virtuoso Travel Week will kick off this weekend in Las Vegas, taking place 9-15 August 2025 across Bellagio Resort & Casino, ARIA Resort & Casino, The Cosmopolitan of Las Vegas and Vdara Hotel & Spa.The weeklong event will bring together thousands of the industry’s most influential agencies, advisors, travel companies and media (including LATTE for the fourth successive year) from over 105 countries.Known in the industry as a space to exchange ideas, strengthen relationships and determine what’s new and next, Virtuoso Travel Week focuses on enhancing human connection in the network – building relationships that enhance the traveller experience, and in turn, increase sales.
Virtuoso revitalises the event format annually based on attendee feedback, and this year, it is offering over 40 percent more matched appointments between advisors and preferred partners — flagged exclusively by LATTElast month. Matched appointments allow attendees to submit preferences for the individuals they wish to meet, and they are then matched via a proprietary system to ensure curated, productive networking sessions.Another option is assigned appointments for those who prefer a more turnkey experience, where a full schedule of appointments is curated by Virtuoso, providing an opportunity to connect with individuals they may not otherwise meet. Self-selected appointments also remain, giving attendees the ability to further tailor their networking schedule.
Another option is assigned appointments for those who prefer a more turnkey experience, where a full schedule of appointments is curated by Virtuoso, providing an opportunity to connect with individuals they may not otherwise meet. Self-selected appointments also remain, giving attendees the ability to further tailor their networking schedule.Two new activations are set to be introduced to the Virtuoso Travel Week campus, as well: Themed Connects and Mindfulness Rooms. Themed Connects offer three interactive networking sessions focused on unique niches including new-to-Virtuoso partners, LGBTQ+ travel and luxury golf. The goal is to give members a space to connect with a diverse range of Virtuoso preferred partners that specialise in these specific categories. Meanwhile, Mindfulness Rooms are designated spaces at both Bellagio and Aria that are designed to promote relaxation, emotional well-being and mental clarity during the stimulating week.
Guest favourites, Community Globetrotting and Braindate, will return. Globetrotting spotlights the Virtuoso Communities – cruise, adventure, family, culinary, sustainability wellness and ultra-luxe travel. Globetrotting provides Virtuoso members and partners with structured time to discover new product offerings in an immersive environment and has proven its success in engaging participants and driving sales. Braindate offers one-on-one or small-group conversations on topics posted by attendees before and during the event. This platform allows participants to brainstorm, tackle challenges and gain insights with like-minded individuals.The annual event promises to generate excitement across the industry, spotlighting high-profile speakers, world-class entertainment, impactful development opportunities and meaningful insights. This year’s Opening Session includes guest speaker Will Guidara, former co-owner of the renowned Eleven Madison Park, which acquired three Michelin stars under his leadership philosophy of “unreasonable hospitality.” His best-selling book of the same name, Unreasonable Hospitality, explores how the pursuit of human connection can give people an experience they’ll remember forever. Additional noteworthy guests include award-winning actor, musician and writer Joel Jackson, who will serve as master of ceremonies for Virtuoso Week’s closing Awards Gala, plus entertainment from Hamilton’s Tony and Grammy-award-winning performer, Leslie Odom Jr.Stay tuned to LATTE next week as we bring you exclusive coverage live from Virtuoso Travel Week, as a guest of Virtuoso.
