Katrina McAlpine joins Imagine Cruising as B2B Sales Director

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Katrina McAlpine has joined Imagine Cruising Australia as its new Director of B2B Sales for Australia and New Zealand, in an expansion of the company’s trade-focused strategy.The move comes amid a period of significant growth and successful industry partnerships for the brand, according to Managing Director Alex Sirman.“Katrina’s appointment marks an important step in the evolution of our trade strategy,” he said. “Our goal is for Imagine Cruising to be a trusted partner of choice for Australian & New Zealand agents, developing meaningful partnerships, offering innovative products, and helping deliver memorable journeys for their customers.”McAlpine brings extensive experience in cruise, sales, and agent relations, having most recently served as Commercial Director for Cunard Line ANZ. Her new role aligns with Imagine Cruising’s ambition to become “a first-choice partner” for Australian travel advisors.“I am excited to be joining Imagine Cruising at such a pivotal time for the business,” she said.

“This is a truly customer-first company, with a clear vision to deliver exceptional value holidays and the highest levels of service to both travellers and the trade. I look forward to working closely with our partners to grow our relationships, provide meaningful support, and help them sell more bespoke, high-yield holidays with confidence.”

Since launching its trade arm, Imagine Cruising Australia has rapidly built momentum, forming strong relationships with travel agencies and introducing several initiatives tailored to support the trade. These include full-service holiday packages that combine cruises with land tours, rail journeys and premium stays, as well as commissionable packages that cover all elements, including flights.Travel advisors also benefit from the company’s ability to book flights up to 320 days in advance, as well as comprehensive marketing, training and incentive support.With McAlpine now at the helm of the B2B sales team, Imagine Cruising plans to expand its curated holiday portfolio.

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